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Tuesday, October 30, 2007

Fargo Magazine: Creating the Brand on a Low Budget in Fargo Moorhead

Creating a Brand on a Budget in Fargo Moorhead

Typically, start-ups come to a branding consultant, because they've already stayed up late over pizza and beer, brainstorming through a thousand names and concepts. They still haven't "quite gotten it nailed" and are becoming frustrated. Don't do this. Start off on the right foot and make the small (in relative terms) investment in having your brand and identity created by a company that specializes in start-ups.
You are starting a business, and you need to spend your days (and nights) focusing on that task — talking to financial investors, building a team, developing a product or service, getting an office established; in short, realizing your dream and your unique vision. You don't need to spend your time trying to address issues that aren't your core competency.

As a small business owner with an established local market presence, there are some things you can do to sharpen up your brand without incurring fees from a full-fledged branding company. At a minimum, your business cards, letterhead, signage, and other existing corporate identity should all display a consistent usage of your company name, logo, and tag line information. If this isn't the case, an overhaul is in order. Make decisions about the color of all of your business cards — letterhead as well as the ink. It takes some discipline, but it's important to your brand to stick to those decisions for years to come.

For help with these decisions

Fargo Printing: Save Money with us Locally
Business cards, Post Cards, Design, Logos, Fargo Moorhead

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